![]() ![]() ![]() Google Trends UK data has shown: A 49% increase in “Warhammer” interest since 2020Īn 85% increase in “DnD” (Dungeons & Dragons) interest since 2020 Warhammer and Dungeons & Dragons, two of the flagship behemoths in the tabletop gaming world have led the charge, both experiencing a huge growth in general interest over the last 3 years. This 0-100 scale shows how popular a particular topic or search term is over time. Google Trends’ publicly available data gives insight into “search interest”. Massive consumer interest rise in Warhammer and D&D Tabletop gaming has seen an unexpected boon during a time of distinct consumer economic pressure, especially in the United Kingdom - where spending on other entertainment formats, such as streaming services and cinema tickets, is falling. Over the last few years, there has been a significant shift in how people are choosing to spend their leisure time, which has not only been reflected in their activities but how they are spending their money.Īfter a shared experience of isolating lockdowns, search, revenue and survey data shows people are flocking to more social and potentially more affordable, in-person entertainment. ![]()
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